A cover blurb to woo them all, the first page to entwine them. Then one chapter to win them all and in your story bind them.

Don’t be scared. I’m not Sauron.

Still, think about it. Dude knew the power of One Thing.

You’ve heard the statistics–probably participated in a few polls yourself. We all know that readers (as well as agents, editors, and publishers) don’t promise hours to get wrapped up in our story. They need to know it will be worth their investment first. That’s why the hook is crucial.

First line. First page. First chapter. It’s all got to make them want to keep going.

See more at A Little Red Ink.